Business Policy And Strategy

Business Policy And Strategy

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Product Specifications

Publisher SChand Publications All B.B.A I books by SChand Publications
ISBN 9789352832460
Author: C. B. Gupta
Number of Pages 203
Available in all digital devices
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Business Policy And Strategy by C. B. Gupta
Book Summary:

The present book has been especially designed and written as per the BBA Course (Paper No. 302: Business Policy & Strategy) of Guru Gobind Singh Indraprastha University, Delhi. It is a very popular course and running from several years.

Audience of the Book :
This book Useful for BBA Student.
Key Features:

The main features of the book are as follows:

• Full coverage of the prescribed syllabus.
• Sequential arrangement of contents strictly in accordance with the syllabus.
• Synopsis to indicate the contents each chapter.
• Tables and diagrams to illustrate the text.
• Examples from Indian corporate sector.
• Lucid and simple language.
• Question papers of G.G.S.I.P. University.

Table of Contents:

1. Nature Scope and Evolution of Business Policy

2. Strategic Management Process

3. Environmental Analysis and Appraisal

4. Analysis of Internal Resources

5. Major Strategy Options

6. Choice of Strategy

7. Major Issues in Implementation of Strategy

Appendix-Question Papers