Business Communication

By Sathya Swaroop Debasish, Bhagaban Das more
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Product Specifications

Publisher PHI Learning All Marketing books by PHI Learning
ISBN 9788120337299
Author: Sathya Swaroop Debasish, Bhagaban Das
Number of Pages 343
Available in all digital devices
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Business Communication - Page 1 Business Communication - Page 2 Business Communication - Page 3 Business Communication - Page 4 Business Communication - Page 5

Business Communication by Sathya Swaroop Debasish, Bhagaban Das
Book Summary:

Effective communication is the foundation of sound management. Regardless of the size of the business we are in—a multinational company, a medium enterprise or a small-scale industry—effective communication skills are always needed for success. This comprehensive book dwells onto all aspects of business communication which helps to attain success in a business.

This book is organized in three sections.

Section–I (Basics of Communication) details on how messages in business should be conveyed clearly and unambiguously through various models of communication. It further explains that a message when communicated effectively can help in selling the concept, goods, products or services more conveniently and effectively.

Section–II (Oral and non-verbal communication) elucidates that besides verbal communication, non-verbal communication such as gestures, postures, dressing and hair style also plays an equal and important role in imparting messages in a corporate environment.

Section–III (Written communication) details on the factors which help to enhance the business writing abilities (letters and memos). Besides, the book teaches various other aspects of business communication like how to prepare for an interview, how to conduct a meeting and also how to draft an impressive resume.

Audience of the Book :
This book Useful for Management students.
Table of Contents:

Section I Basics Of Communication

1.Communication: An Overview

2. The Process Of Communication

3. Effective Communication

4. Barriers To Communication

5. Oral Presentation Skills

Section II Oral And Non-Verbal Communication

6. Introducing A Speaker

7. Listening Skills

8. Public Relations

9. Interview

10. Non-Verbal Communication

Section III Written Communication

11. Business Letters

12. Types Of Business Letters

13. Meetings Documentation And Minutes

14. Writing Memorandum

15. E-Mail Writing

16. Paragraph Writing

17. Job Application And Resume Writing

18. Report Writing



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