• Basics Of Marketing
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Basics Of Marketing

By Dr. E. B. Khedkar, Pushkar Aurangabadkar more
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Product Specifications

Publisher Nirali Prakashan All MBA books by Nirali Prakashan
ISBN 9789389406276
Author: Dr. E. B. Khedkar, Pushkar Aurangabadkar
Number of Pages 201
Edition First Edition
Available in all digital devices
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Basics Of Marketing - Page 1 Basics Of Marketing - Page 2 Basics Of Marketing - Page 3 Basics Of Marketing - Page 4 Basics Of Marketing - Page 5

Basics Of Marketing by Dr. E. B. Khedkar, Pushkar Aurangabadkar
Book Summary:

Today, India is undergoing a transformative economic transition. Businesses are major contributors in this process for multiple reasons. Hence there is a growing need for businesses to establish, survive and flourish. Marketing is a domain that generates funds and builds a market for the business. Moreover the importance of this domain is common across all the industries and companies. Hence there is a growing need for management graduates to study and understand the principles and theories that contribute towards the basic aspects of this subject.

Audience of the Book :
This book Useful for Management Students.
Table of Content:

1. Introduction to Marketing

2. Marketing Environment

3. Segmentation, Target Marketing and Positioning

4. Consumer Behaviour

5. Marketing Mix and Product Life Cycle

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