Entrepreneurship And Management

Entrepreneurship And Management
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Entrepreneurship And Management

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Publisher: Sanguine Publications
ISBN: 9788188849537
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Preface Management and Entrepreneurship are two fascinating subjects. Every day we nd some new developments taking place in both these areas. The more one reads about these subjects, the more absorbing it becomes. It has been clearly established that the managerial skills and the entrepreneurial skills play a pivotal role in an individual s performance and success. Though these subjects have been part of Management education, it is only a few technological universities who have introduced these subjects of Management and Entrepreneurship for engineering students. Preparing an engineer, rather a performing engineer, would not be complete without the knowledge of Management and Entrepreneurship. Keeping the interests of engineering students, an attempt has been made to present the basic concepts of Management and Entrepreneurship, along with examples and illustrations. This book covers the basic concepts of Management, and the functions of Management like planning, organizing, sta ng, directing and controlling. The book also covers basic concepts of entrepreneurship, skills required for an e ective entrepreneur, the di erent concepts of Micro, Medium and small enterprises, the general schemes available for entrepreneurs, and skills required for preparing a project report. We are con dent that this book will help students to acquire the basic knowledge of Management and Entrepreneurship and make them better performers. We are grateful to all our friends for helping and shaping this book. We sincerely acknowledge Dr. N.R. Shetty, Director, NMIT, for his constant support and also for writing forward for this book. We also sincerely acknowledge Dr. H.C. Nagaraj, Principal, NMIT, Prof. Bhaskar Rao, Director, MINDS, Prof. L.P. Rajan, HOD, MBA Department, NMIT, Mr. CNB Rajesh, PESCE, Prof. Jaya Balan, MINDS, Smt. Prathima Bhat, BMSCE, Smt. Sona, and all our colleagues. We are grateful to our families who encouraged us in this endeavour Smt. Sujatha Nagendra, Smt. K. Radha Manjunath, Ms Vindhyashree Nagendra, and Ms Sneha Manjunath. We express our sincere gratitude to Mr. Subramanian R for taking care of the editing part of the book and the type setting team of M s. Sigma Business Process, Chennai for typesetting the text in a nice format. Finally we thank Mr. Lal M Prasad of Sanguine Technical Publishers, not only for bringing out this book but for his ever smiling friendly attitude.
S. Nagendra V. S. Manjunath
Contents PART-A 1. INTRODUCTION TO MANAGEMENT 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12
Introduction . . . . . . . . . . . Definitions . . . . . . . . . . . .