International Business

International Business
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International Business

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Introduction
UNIT 1 INTRODUCTION Objectives
After reading this unit you should be able to
Define international business and highlight its importance
Explain the historical developments of international business and its dimensions
Understand the role of MNEs as Central actors in international business
Appreciate the role of trade in services and the role of international trading houses and
Understand the role of international business in the world economy and spread of global competition
Structure 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14 1.15 1.16
Concept of International Business Nature and Importance of International Business