Business Policy And Strategic Management

Business Policy And Strategic Management
44% Off

Business Policy And Strategic Management

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Publisher: Vikas Publishing
ISBN: 9788125911630
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Availability: In Stock
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About this eBook

PREFACE Planning, implementing and executing strategies are core management functions. The need for comprehensively understanding and effectively managing multifaceted activities of business has made practising managers develop skills in strategic management. The effective working of strategic management processes enables managers to deal with factors affecting the growth and profitability of a company and optimally position it in the competitive environment. The old rules of business have become obsolete, and there is a paradigm shift in approaches to business. Strategies for adaptability and agility have become important to companies due to entry of foreign competition and continuing changes in economic polices. Companies have to now strategically think and manage their business. This book is a culmination of ten years of teaching experience of the authors and integrates uptodate work of strategic management theorists, practitioners and researchers. The book would be useful to the undergraduate and postgraduate students of business management of all Indian universities. Sukul Lomash expresses his sincere thanks to Shri S.N. Roy at BHEL, Bhopal, who has been his constant inspiration. The authors thank their colleagues who constantly encouraged them in all their endeavours. Authors
CONTENTS Preface C H A P T E R
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Business Planning and Strategic Management Stages of Planning Evolution of Organisations and Indian Business Scenario Value of Strategic Management Definition of Strategic Management Evolution of Strategic Planning Thinking Budgeting and Financial Control Emergence of Long-Range Planning Need for Strategic Management Dimensions of Strategic Management Top Management Decisions on Strategic Issues Levels of Strategies Corporate Level Business Level Operational Level Characteristics of Strategic Decisions Need for Formality in Strategic Management Issues in Strategic Decision-making Process Decision-making Criteria Rationale Creativity Variability Personality or Individual Factors