Business Organisation And Management

Business Organisation And Management
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Business Organisation And Management

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Publisher: SChand Publications
ISBN: 9788121926232
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Business Organisation And Management by R N Gupta
Book Summary:

The discipline of Business Organisation and Management is an integral part of commerce studies at the undergraduate level, in most of the Indian Universities. Also, institutes conducting professional examinations, like the Institute of Chartered Accountants, the Institute of Cost and Works Accountants, the Institute of Company Secretaries and many management institutes have added a paper on Business Organisation and Management in their curriculum. As a matter of fact, commerce studies of any student are rather incomplete without a knowledge of Business Organisation and Management.

The present book is a sincere attempt to expose commercial and managerial concepts in a simple and logical style with a touch of originality to expression. In designing the contents of the book, an attempt has been made to include such topics of business organisation and management as are maximally included in the syllabuses of Business Organisation and Management paper prescribed for B. Com. students of the Indian Universities. Besides, the contents of the book should prove to be useful to other students studying this paper for various professional examinations, in the commerce stream.


Audience of the Book :

A textbook for B.Com. Course of Indian Universities and Professional Courses like CA, CWA, CS and other equivalent Examinations

Key Features:

The main features of the book are as follows:

1. Each chapter starts with a scheme of discussion wherein all the contents of the chapter have been specified in a planned manner to help the reader grasp chapter contents systematically and without confusion and overlapping of discussion.

2. Sufficient number of charts, diagrams and comparative tables have been provided throughout the book for converting complex discussions into interesting learning exercises.

3. A special feature of the book is ‘at a glance tables’ throughout the book containing an enumeration of major headings described in an important discussion for a quick revision of points, for examination purposes.

4. Simple but comprehensive definitions of commercial and managerial concepts have been provided in an original style to impart maximum comprehension of typical concepts.

5. Important ideas, sentences and definitions etc. have been printed in bold type, to make readers’ attention concentrate on vital aspects of discussion, for gaining and retaining useful knowledge.

Table of Contents:

Part-I : Business Organisation

Unit-I : Introductory(Foundation Of Indian Business)

  • Business And Spectrum Of Business Activities
  • Business System And Environment
  • Objectives Of Business, Social Responsibility And Ethics
  • Economic Policy Of Liberalisation (Embracing Globalisationand Privalisation)
  • Multinational Corporations And Indian Transnationals
  • Business Combinations

Unit-II :Entrepreneurial Opportunities In Contemporary Business Environment

  • New Concepts In Marketing–Network Marketing And Franchising
  • Business Process Outsourcing(Bpo)
  • E-Commerce And M-Commerce
  • Entrepreneurialdecisions In The Process Of Setting Up A Businessenterprise

Unit-III : Functional Aspects Of Business

  • Formsof Business Organisation
  • Public Enterprises
  • Smallbusiness Enterprises
  • Business Size And Location Decisions
  • Plant Layout
  • Production Planning And Control
  • Productivity, Quality And Logistics
  • Marketing And Consumer Behaviour
  • Product And Pricing Decisions
  • Distribution And Promotional Decisions
  • Financial Management
  • Money And Banking
  • Securities Market
  • Risk Management And Insurance
  • Sources Of Human Capital (Recruitment And Selection)
  • Training And Compensation Of Human Resources

Part-B : Businessmanagement

Unit-IV : Development Of Management Thought

  • Preliminary Aspects Of Management
  • An Overview Of The Development Of Management Thought

Unit-V : Process Of Managing

  • Corporate Planning
  • Strategy Formulation And Growth Strategies
  • Decisionmaking
  • Organising And Staffing
  • Delegation And Decentralisation Of Authority
  • Types Of Organisations And Contemporary Organisational Formats
  • Motivation
  • Leadership
  • Communication
  • Basic Aspects Of Controlling And Controlling Techniques,

Unit-VI :Management In Perspective

  • Modern Dimensions Ofmanagement-Managements Vis-A-Vis Strategic Change
  • Knowledge And Diversity
  • Learning Organisation
  • Corporate Governance