Advertising Management Theory and Practice By Dr. Mahendra Kumar Padhy

Advertising Management Theory and Practice By Dr. Mahendra Kumar Padhy
76% Off
Rental

Advertising Management Theory and Practice By Dr. Mahendra Kumar Padhy

2237 Views
Publisher: Laxmi Publications
ISBN: 9789380856896
Author:

Available Options ( In Stock )

Rental?
Buy
Buy Chapters
INR 175.00 INR 42.40 ( 76% Off )
Effective Price after using Coupon Code: SAVE20
Download & Read Books Offline (Desktop/Laptop/Android Device) :
Customers who Bought this Ebook also Bought
  • Buy Chapter
  • Description

Table of Content

1. Introduction

2. Advertising : A Conceptual Framework

3. Socio-Economic Implications of Advertising

4. Advertising : Truth, Ethics and Social Responsibility

5. Advertising and Consumer Behaviour Research

6. Advertising and Lifestyle Communication

7. Impact of Advertising on Consumer Behaviour

8. Lifestyle Communication Through Print and Electronic Advertisements

9. Advertising in the Age of Economic Liberalization

10. Conclusion, Major Findings and Recommendations

Case Studies

Appendices

Abbreviations Index