A Handbook of Models on Communication and Adoption Behaviour

A Handbook of Models on Communication and Adoption Behaviour
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A Handbook of Models on Communication and Adoption Behaviour

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Publisher: Agrobios Publications
ISBN: 9788177544602
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Availability: In Stock
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Preface Extension education as a discipline has grown into a body of knowledge that provides a philosophy, principle and methods of planning, management and effective communication of useful technology to bring about desired changes in the behaviour of target groups and improve their standard of livings. Thus one of the basic management functions of a good extension system is to improve its quality of Extension Contact, which in turn means establishing repeated contacts with the clientele, building confidence, communicating improved technology and providing motivation for its adoption. The book entitled A Handbook of Models on Communication and Adoption Behaviour emphasises to provide a comprehensive reading materials regarding models of communication and adoption behaviour for Extension professionals, students and researchers. The book is divided into 13 Chapters each dealing with different aspects in a logical sequence. The book deals with conceptual issues of Communication, Behaviour, Information, Communication behaviour, Adoption and Adoption behaviour. It also deals with concept of models and various models on communication and adoption behaviour. Studies on communication behaviour and adoption behaviour by previous workers have also been delineated in separate chapters. An empirical study on communication and Adoption behaviour have been dealt in detail. We hope that this will be a useful addition to the literature in the discipline of extension education. We are especially indebted to the authors institutions whose works are cited throughout the book and acknowledged at appropriate places in the text. We acknowledge the
contributions of all the people who have contributed to the field of Extension Education. We are sure that this book will be of considerable assistance to extension administrators, planners, workers and students in providing knowledge to better accomplishment of their tasks. Dipak De B. K. Mandal
Contents 1
Introduction............................................................................. 1
2
Concept of Communication ................................................... 12
3
Concept of Behaviour ............................................................ 20
4