Marketing Management for B. B. A. III

Marketing Management for B. B. A. III
44% Off

Marketing Management for B. B. A. III

1995 Views
Publisher: Sbpd Publications
ISBN: 9789351672487
Author:
Availability: In Stock
INR 200.00 INR 112.00 ( 44% Off )
Effective Price after using Coupon Code: SAVE20
Download & Read Books Offline (Desktop/Laptop/Android Device) :
Customers who Bought this Ebook also Bought
  • Snapshot
  • Description

About this eBook

Contents
Chapter
Page No.
1. Introduction to Marketing Nature, Scope and Importance .......... 1 25
2. Care Concepts of Marketing ........................................................... 26 39
3. Marketing Environment ................................................................. 40 48
4. Market Segmentation ..................................................................... 49 61
5. Targeting, Positioning and Re-Positioning .................................... 62 65 6. Buying Motives ................................................................................ 66 77 7. Introduction to Marketing-Mix ....................................................... 78 86
8. Product and Product Planning ....................................................... 87 98
9. New Product Development ............................................................ 99 108
10. Product Life-Cycle ....................................................................... 109 122
11. Branding and Packaging ............................................................. 123 144
12. Distribution Type and Selection of Channels .......................... 145 155
13. Middleman Whole Saler and Retailer ...................................... 156 182 14. Physical Distribution of Goods ................................................... 183 199
15. Pricing Policies, Strategies and Price Determination ............... 200 222
SB
16. Promotion Methods of Promotion and Optimum
Promotion Mix ............................................................................. 223 231
PD PU
CO BL PY ICA RI TI GH ON T S ii
Chapter