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| Publisher | Laxmi Publications All BBA books by Laxmi Publications |
| ISBN | 9789383828371 |
| Author: | Shivani Kapoor And O P Shukla |
| Number of Pages | 490 |
| Available | Available in all digital devices |
This book has been written primarily for students pursuing postgraduate courses in management. It is also useful to those who are doing M.Com and CA. The book could be served as a reference work for the students who are doing MA in Economics as well. The authors have presented this book in a very lucid language so that even an average student can understand the concepts without much strain and with interest. The text in this volume is divided into twenty-fourchapters.
1. The text is attractively illustrated with clear and fully labelled diagrams to aid quick understanding
2. Each chapter ends with a set of questions called Self-Assessment Questions.
1. Scope of Managerial Economics
2. The Firm: Stakeholders
3. Basic Techniques
4. Theory of Profits
5. Theory of Production: Content and Importance
6. Forms of Entrepreneurial Organization
7. Population Theories
8. Demand Analysis
9. Applications of Indifference Curve Analysis
10. Consumer Surplus
11. Revealed Preference Theory
12. Scale of Production
13. Production Possibility Curve and Production Function
14. Laws of Return
15. Isoquants or Equal Product Curves
16. Cost and Cost Curves
17. Supply and Supply Function
18. Market and Market Structures
19. Rvenue and Revenue Curves
20. Equilibrium of the Firm and Industry
21. National Income and Circular Flow of Income
22. Nature of Goods and Services Produced
23. Measurement of National Income
24. Inflation, Deflation, Reflation Inflation
