Management and Entrepreneurship

Management and Entrepreneurship
40% Off

Management and Entrepreneurship

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Publisher: IK International
ISBN: 9788190675789
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Availability: In Stock
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PREFACE This book presents a various topics like management, entrepreneurship, small scale industry, institutional support, preparation of project at one place. This book is organized in two parts. Part one deals with management and its functions like planning, organising, staffing, directing and controlling, marketing management, product development, sales management and cost accounting. Part two deals with entrepreneurship, small scale industry, institutional support, preparation of report and industrial ownership. Entrepreneurship is a new emerging subject, the details available on it are limited and scattered. The details of small scale industry, institutional support and preparation of report help and provide insight and guidelines to the young and promising entrepreneurs to start an enterprise. The contents are planned in a systematic and a logical sequence to understand the subject with ease. It is presented in simple and self learning style no previous knowledge of management is required to understand the subject. This book is meant for engineering and management students of various universities. The authors will be very grateful for any suggestions and corrections for the improvement of this book. N.V.R. Naidu nvrnaidu gmail.com T. Krishna Rao krishnaraot rediffmail.com
ACKNOWLEDGEMENTS We express our sincere thanks to the Management and Directors of Gokula Education Foundation, Bangalore for their support. We extend our hearty thanks to Dr. K. Rajanikanth, Principal, M.S. Ramaiah Institute of Technology, Bangalore for his encouragement. Special thanks to Smt. Devika for DTP work. Our thanks are also due to our family members for their help and support without which this book would not have taken this shape. We thank all those who have directly or indirectly contributed in preparing this book. N.V.R. Naidu T. Krishna Rao
CONTENTS MANAGEMENT Chapter 1 Introduction 1 2 1.1 Elements of management Chapter 2 Management 3 19 2.1 Meaning 2.2 Nature and Characteristics of Management 2.3 Scope 2.4 Functional Areas of Management 2.5 Management as a Science, Art or Profession 2.6 Management and Administration 2.7 Roles of Management 2.8 Levels of Management 2.9 Development of Management Thought