ICTs : Digital Opportunities in Agricultural Extension

ICTs : Digital Opportunities in Agricultural Extension
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ICTs : Digital Opportunities in Agricultural Extension

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Publisher: Agrobios Publications
ISBN: 9788177544657
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Preface and Acknowledgements
ICTs can act as bridge between the traditional and modern knowledge systems by integrating widely scattered and distributed references on Indian indigenous technical knowledge systems in a retrieval form. The benefits of information society must be extended to less privilege areas throughout the world. The Worlds Summit on Information Society WSIS attempts to make some international policies on this aspect. The book entitled ICTs Digital Opportunities in Agricultural Extension deals with pre-requisites for harnessing ICT potentials. For harnessing ICT potentials we need to have appropriate media environment which can be created through media education programmes. Media education, media literacy and information literacy have been discussed for creating appropriate media environment. This book also deals with fundamentals of ICT applications, search engine and web designing, digital mediation in agricultural sector, ICT applications in allied sectors and ICT and legal issues, thus the book helps in empowerment of extension fraternity through media education, dealing with the concepts related to empowerment, types of empowerment and empowerment through ICT applications. Most of the chapters of the book are outcomes of the lectures delivered at the winter school sponsored by ICAR. Editors are thankful to ICAR for its financial support to organize 21 days winter school at BHU, Varanasi. Our sincere thanks are due to all those authors whose worthy works have been quoted in the book as reference. The editors are thankful to all the contributors for sharing their valuable knowledge with the fellow researchers and extensionists. This book will fulfill the needs of ICAR s restructured post-graduate master s and doctoral course curricula and syllabi of extension education at the national level. The book is divided into six parts dealing with twenty six issues revolving around ICT and Agricultural Extension, each dealing with separate aspects. All these parts have been presented in a logical sequence.
Section 1 Historical Overview of Evolution of Communication 1.1
Communication and Information Technology A Historical Perspective the chapter deals with History of Communication Technology 35000 BC to 1998 AD , Communication between Animals, Communication between Humans, Speech and
Signs, Symbols, Cave Paintings, Petroglyph, Pictogram, Ideograms, Alphabets, Distance Communication or Telecommunication, Developments in the Fields of Telecommunication, Information and Communication Technology Chronological Developments, Modes of Communication and Devices, Information Technology Some Additional Historical Facts, Information and Communication Technologies for Development ICT4D , Applications of ICT, Misuses of ICT, The Current and Future Trends
Section 2 Basics of Search Engines and Web Design 2.1
2.2
Web Design Methodology chapter deals with Web site Design Historical Perspective, Steps involving web site design, Planning, Target Audience, Choosing or