Fundamentals of Marketing

Fundamentals of Marketing
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Fundamentals of Marketing

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Publisher: Laxmi Publications
ISBN: 9789383828302
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accuracy or completeness of the contents of this work and speci cally disclaim all warran es. The advice, strategies, and ac vi es contained herein may not be suitable for every situa on. In performing ac vi es adult supervision must be sought. Likewise, common sense and care are essen al to the conduct of any and all ac vi es, whether described in this book or otherwise. Neither the publisher nor the author shall be liable or assumes any responsibility for any injuries or damages arising herefrom. The fact that an organiza on or Website if referred to in this work as a cita on and or a poten al source of further informa on does not mean that the author or the publisher endorses the informa on the organiza on or Website may provide or recommenda ons it may make. Further, readers must be aware that the Internet Websites listed in this work may have changed or disappeared between when this work was wri en and when it is read. All trademarks, logos or any other mark such as Vibgyor, USP, Amanda, Golden Bells, Firewall Media, Mercury, Trinity, Laxmi appearing in this work are trademarks and intellectual property owned by or licensed to Laxmi Publica ons, its subsidiaries or a liates. Notwithstanding this disclaimer, all other names and marks men oned in this work are the trade names, trademarks or service marks of their respec ve owners.
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Contents Chapters
Pages
UNIT I 1-60 1.
Marketing Nature, Scope and Importance 1.1 1.2