Cyber Extension for Rural Development

Cyber Extension for Rural Development
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Cyber Extension for Rural Development

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Publisher: Agrotech Publications
ISBN: 9788183212632
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Availability: In Stock
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PREFACE India is a land of villages and village communities. The rural character, of India s economy is highlighted by the proportion of people living in rural areas, depending on economic activities based on rural sector for their livelihood. Rural development is an absolute and urgent necessity for the overall development of the country. The major medium of communication among the extension agencies in India is still face-to-face communication. The information and communication support during last 60 years has mainly been conventional. The extension personnel o f of the department of Agriculture and SAUs disseminated the technological messages to farmers manualy. This approach has not been able to reach majority of the farmers who are spread across the whole country. This gape remains challenge for the extension system even today. Agriculture continues to be the occupation and the way of life for more than half of Indian population even today. Sustainable prosperity of this class- the farmers, the landless agricultural labourers holds the key for improving the overall Human R esource D evelopm ent scenario in the country. Indian agriculture had been on traditional lines till the first waves of green revolution in late 60s. The green revolutation gave a sudden boost to the productoin and productivity of major cereals in assured irrigated areas. Quick dissemination of technological inform ation from the agricultural research system to the farmers in the field and reporting of farmers feedback to the research system is one o f the critical input in transfer of agricultural technology. To reach over over 110 million farmers, spread over 500 districts and over 6000 blocks is an uphill task. The diversity of agro-ecological situations adds to this challenge further. The success of the green revolution was mainly achieved due concerted efforts besides homogeneous extension approach for assured irrigated area. Now as we move to address the needs of rainfed eco-systems, the extension strategy become more complex. Farmers' needs are much more diversified and the knowledge required to address them is beyond the capacity
of the grass root level extenson functionories. In the present scenario o f Indian agriculture, the public extension possibly can not provide additional qualified manpower to adequately address the complex demand of the farmers by reaching the millions o f farmers. The growth and spread of communication and communication technology in rural india in recent years provide a viable alternative to overcome the physical barriers of face-to-face interpersonal communication. With economic liberalisation and unprecedented development o f new inform ation and com m unication technology and educational infrastructure to create a large pool of technical manpower in information communication technology, wide range o f information and communicatio technology options are