Communication And Instructional Technology

Communication And Instructional Technology
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Communication And Instructional Technology

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Publisher: Agrotech Publications
ISBN: 9788185680569
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of accuracy. The message must have correct contents or facts. Communicator must be very careful in selecting and testing the local applicability of his message. 4. Standard of social responsibility When one communicates, one assumes responsibility for the effect of one s communication on the respondents and the society. Awareness of this fact will force the communicator to be more careful, serious and honest. 5. Inaccurate symbols The system of symbols used to represent ideas, objects or concepts must be accurate and used skill full. The crucial points in the use of the symbols to convey ideas is to select those that accurately represent the idea to be conveyed and are understood by the audience. Symbols are meaningful to a person only when he understands what they stand for.
6. Cultural values and social organization Cultural values and the social organizations are determinants of communication. Communicator must have the knowledge of the cultural and social values of his listeners for an effective communication. 7. Incorrect concept of communication process A common mistake committed by the communicator is the identification of the part with the whole or the part fallacy . Successful communication in the programme of rural development is not a single unit. It requires a series of unit acts. The way one thinks about communication will influence its quality. b Relating to the transmission of message Many obstructions can occur at the interpretation level. These are often referred to as noise , that is, some obstruction that prevents the message from being heard by or carried over clearly to the audience. Noise emerges from a wide range of sources and causes which affect the interpretation of the message. 1. Incorrect handling of the channels If a meeting, tour, radio programme or other channels are not used according to correct procedure and technique, their potential for carrying a message is dissipated. 2. Wrong selection of channels All channels are not equally useful in attaining a specific objective. Failure to select channels appropriate to the objective will interrupt the interpretation of the message in a desired way to the intended audience. 3. Physical distraction Failure to avoid physical distractions often obstructs successful message sending, because they create physical barriers between the communicator and the audience. 4. Use of inadequate channels in parallel The more channels a communicator uses in parallel or at about the same time, more chances he has for the message getting through and being properly received. However, use of less number of channels may not deliver a complete and correct message in a single transmission. c Relating to receiver 1. Attention of the listeners Unfortunately people do not give undivided attention to the communicator. This is a powerful obstruction for the communicator which prevents the message from reaching its desired destination. 2. Problem of cooperation, participation, and involvement Both the communicator and the receiver must be brought into act. Hence, the listener must work a little learning is an active process on the part of the listeners. Unless the respondent is on the same wavelength, the character of what is sent out hardly governs the communication process. So, it takes both the communicator and the listener to make communication. 3. Problem of homogeneity The more homogeneous the audience is, the greater are the chances of successful communication. Likewise, the more a communicator knows about his audience and pinpoints its characteristics, the more likely is he to make an impact.