Case Studies in Management

Case Studies in Management
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Case Studies in Management

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Publisher: IK International
ISBN: 9789384588045
Author:
Availability: In Stock
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About this eBook

Preface
This book is designed for the use of practical understanding of the management problems. It is structured and written both for students who have had some basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book should be of special value in undergraduate and postgraduate courses of management like BBA, MBA, MHRD, MIB as well as from various related disciplines like B.Tech. and MCA that attract students from a variety of disciplines. The case material is suf ciently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses requirements in the eld of management.
Approach This 2nd edition of Case Studies in Management, is a book that is unique in approach, organisation and pedagogy. The signi cant innovations are as follows 1. It teaches management within the context of major set of problems, like strategic planning, organising, controlling, coordination, communication and leadership. Formal, abstract problems and concepts are used to elucidate real-world corporate problems rather than being presented in isolation from case study illustrations. 2. It adopts a problem- and policy-oriented approach to the teaching of management on the assumption that a central objective of any course should be the fostering of a student s ability to understand contemporary management problems and to reach independent and informed judgments and rational solutions of the problems. 3. It approaches the management related problems systematically by following a standard pedagogic procedure with regard to their analysis and exposition. Each case study begins by stating
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PREFACE
introduction about the organisation, its principal issues, and how it is manifested in various situations.The case then presents main goals and possible objectives, the role of its analysis in illuminating the problem, and some possible policy alternatives and their likely consequences. This approach not only helps students to